SEMrush and SimilarWeb are both digital marketing tools that provide insights and information on website traffic and performance. Here are some differences between the two companies.
Data sources
SEMrush gets its data from its own database of online searches, while SimilarWeb gets its data from a variety of sources, including web traffic data, app store data, and opt-in panels. SimilarWeb is also collecting some of its data from their own active users’ websites and apps.
Coverage
SEMrush covers more countries and languages than SimilarWeb, which may be more suitable for businesses with a global presence.
Features
Both SEMrush and SimilarWeb offer a range of features, including keyword research, website analysis, and competitor analysis. However, SEMrush has more comprehensive features and is generally considered a more powerful tool for SEO and PPC.
Pricing
SEMrush is generally significantly less expensive than SimilarWeb, with plans starting at around $119 per month (January 2023). SimilarWeb has a range of pricing plans starting at $199 per month. For SimilarWeb, packages under $1,000/month is a relatively new thing. Only two years ago, SimilarWeb started offering low entry packages with no dedicated support.
Overall, SEMrush is a more comprehensive and powerful tool for SEO and PPC, while SimilarWeb is a good choice for businesses looking for a more general overview of website traffic and performance. For market analysis, as well as due diligence, SimilarWeb is a more comprehensive option, while most SEO consultants and small agencies, will prefer SEMRush for SEO.
While this comparison is between SEMrush and SimilarWeb, we can’t forget Ahrefs, a very significant player in that market.
SEMRush
SEMrush is known for a range of features that are useful for digital marketing, but some of the most popular and highly rated features include:
Keyword research: SEMrush’s keyword research tools allow you to find the best keywords to target for your website and content, and to see how your competitors are ranking for those keywords.
Website analysis: SEMrush’s website analysis tools provide insights into the performance of your own website, including traffic, backlinks, and technical SEO issues.
Competitor analysis: SEMrush’s competitor analysis tools allow you to see how your competitors are performing in terms of traffic, keyword rankings, and advertising strategies, which can help you to identify opportunities and areas for improvement.
Advertising research: SEMrush’s advertising research tools provide insights into the performance of paid campaigns on Google and Bing, including keyword bids and ad copy.
Social media tracking: SEMrush’s social media tracking tools allow you to track the performance of your social media accounts and see how your competitors are doing on social media.
SimilarWeb
SimilarWeb on the other hand is mainly known for:
Traffic analysis: SimilarWeb provides detailed traffic data for websites, including visitor numbers, pageviews, and sources of traffic.
Market intelligence: SimilarWeb’s market intelligence tools allow you to see how websites are performing in different countries, industries, and categories.
Audience insights: SimilarWeb provides insights into the demographics, interests, and behavior of website visitors.
Mobile app analysis: SimilarWeb’s mobile app analysis tools provide insights into the performance of mobile apps, including downloads, revenue, and user reviews.
Advertising analysis: SimilarWeb’s advertising analysis tools provide insights into the performance of paid campaigns on platforms like Google and Facebook, including ad spend and ad placements.
Categories: Mapping and categorizing the entire web by 211 categories.
About the Companies:
SimilarWeb was founded by Or Offer in 2007 in Tel Aviv. Offer is the CEO of the company and has led its development and growth over the past 15 years. The company currently (January 2023) employs 1,300 employees, 700 of them in Israel. The company is a publicly traded company with a market cap of $470M.
SEMrush was founded by Oleg Shchegolev and Dmitry Melnikov in 2008 in Saint Petersburg, Russia. Both Shchegolev and Melnikov have backgrounds in technology and marketing, and have led the development and growth of SEMrush over the past 14 years. SEMrush is headquartered in Boston, Massachusetts and has offices in several other countries around the world. The company employs 1,500 employees. SEMRush is also a publicly traded company (in fact, both companies went public in 2021), with a market cap of $1.2B.
